With a budget of over 2 US$ billion, the Brazilian Olympics rely heavily on commercial sponsors and licensing for revenue. Protecting the Olympic symbols is thus an imperative for the games with stringent rules on the use of those symbols and related signs. However, the fame of the event also draws covetousness from a variety of commercial actors seeking free rides, which is a dangerous endeavour, according to legal sources. Brazil adopted special rules for the occasion, while in the United States the protection is particularly stringent.
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